Content Marketing: Then and Now

Content Marketing: Then and Now

Content marketing has had to evolve to keep up with the changes in search engine algorithms. Shifts in customer expectations, search patterns and technology are altering how search engines and, as a result, internet marketing work. How much has content had to change,...
4 Red Hot Content Marketing Trends to Watch in 2017

4 Red Hot Content Marketing Trends to Watch in 2017

Content marketing is moving far beyond keyword stuffing and machine spinning, and this is mainly due to the increasingly sophisticated algorithms and artificial intelligence used by search engines and new factors used to rate content. This is why it is essential to...