Even the Best Writers Need an Editor and Proofreader
The Ink Elves team primarily writes great content, but we also provide an editing and proofreading service for clients who produce their own material.
Search Engine Friendly Content
Lots of clients create their content in-house. Doing it in-house saves money, which for a small business is always a smart move. In-house writers are also experts in their niche, so they are well-placed to write an authoritative piece for readers. The problem with producing content in-house is that your writers might have the technical know-how, but they are not always masters of the written word. Poorly written content is a big turnoff for readers, irrespective of whether it contains useful information.
Unfortunately, anything less than perfection is not good enough for Google and other search engines. Poor grammar or clunky sentence construction creates a less than stellar experience for readers, which is the exact opposite of what Google is trying to promote. Standards are rising, so your content needs to be right up there with the crème de la crème.
The Ink Elves editors and proofreaders are here to make sure your content passes muster with Google’s strict filters.
The Importance of Proofreading
Proofreading is an essential part of any creative writing process. Most writers are invariably too close to their own work to see the mistakes, whereas a good editor will spot dodgy commas, careless errors and grammatical mistakes from a mile away. Content vetted by our experienced proofreading and editorial team will be thoroughly checked, so you can have peace of mind that your guest posts, web content, press releases, product reviews or even novels are free from errors and typos.
How Does the Ink Elves Editing Service Work?
Editing is more complicated than simple proofreading. Editing a piece of text involves analysing the words and composition to make sure it conveys the right message. If we don’t think you have quite hit the right tone, or some of the text needs a tweak, the Ink Elves editors will give you constructive feedback and make any appropriate changes necessary. This is especially important with sales copy, where giving out the wrong message could potentially cost you a sale.