by Laura Ginn | Jun 28, 2018 | Blog, Blogroll
Creating content is hard work. Many startup owners who choose to perform their own marketing quickly realise how difficult it can be. It’s not only time consuming, but it’s also tough to come up with high-quality angles for your content that engages your target...
by Laura Ginn | Aug 8, 2017 | Blog
Outsourcing content creation is common. Most smaller businesses don’t have the time or the talent to create SEO content or blogs for their website. They rely on an SEO company to generate content or they pay a freelancer to write blogs. The main aim of the exercise...
by Laura Ginn | Jul 10, 2017 | Blog
Do you slave over product descriptions or do you pull some text from the supplier’s website and hope for the best? If it’s the latter, you need to rethink your approach. Product descriptions are more important than many e-commerce website owners realise. A good photo...
by Laura Ginn | Jul 6, 2017 | Blog
We’ve all heard the same thing over and over again: to make an impact, you need strong content. Yes, content is ultimately the backbone of the internet, and without relevant content that answers your readers’ questions and addresses their concerns, your website is...