Press Releases

Got News to Share? Let Us Write Your Press Release!

A press release no longer offers quite the same SEO benefits as it once did, but if you have something newsworthy you want to share with the rest of humanity, our writers can help.

Is There Any Value in Writing Press Releases?

Press releases are nothing new. For hundreds of years, companies have used press releases as a way of ensuring their news reached the media. In recent years, this has changed and press releases have become more about SEO and link building than sharing anything of news value.

Press Releases and SEO

As we all know, the world of SEO is a continually evolving beast and press releases for promotional purposes don’t have quite the same punch any more. This is not to say a press release isn’t a valuable tool – it can be – but you have to be very careful how you handle it.

Google strongly dislikes poorly written, blatantly advertorial press releases. You can’t get away any more with writing press releases stuffed full of links and posting them on free press release websites. Or rather you can, but don’t expect this strategy to score you any points with Google. In fact, the opposite is likely to happen – so don’t say you haven’t been warned!

The team at Ink Elves like to keep abreast of the latest developments in SEO. Writing great content is what we do best, but we also recognise that SEO is important.

Your job is to give us something newsworthy to write about and our job is to turn it into a kick-ass press release.

Formatting a Press Release

Press releases need to be correctly formatted, which is where Ink Elves comes in. Catchy headlines are crucial, as is company branding. We can include links and we can also provide assistance with keyword analysis, so the right keywords are used in the anchor text.

If you need help with press release distribution, we are on your team. We know all the best distribution websites and are happy to ensure any press releases we write for you end up in the most effective channels.

Quality is the key to success. A well written, newsworthy press release is more likely to be picked up by industry and media news channels.

There is still value in press releases, so contact us today to find out how we can help your business hit the front page running.