Why Great Content is More Than Just an SEO Exercise

Why Great Content is More Than Just an SEO Exercise

There is a misconception among some business owners that optimised website copy and blog posts are essential for SEO purposes. To an extent, this is true. However, writing blog posts won’t fast-track you on to page one of the SERPs.  Nor will cheap web content stuffed...
What Type of Writer Do You Need?

What Type of Writer Do You Need?

Most people, when asked to picture a writer, will think of Stephen King or some pink and fluffy romance novelist, not the kind of person who writes posts like this. Writing is a creative profession, but for online content to be effective, it needs to be more than...
How to Optimise Video Content for a Blog

How to Optimise Video Content for a Blog

Most blogs nowadays publish video content in some form or other and if you run one then you’re undoubtedly going to want to do the same. Of course if you are publishing videos on your blog then one area that you’re going to have to deal with is optimisation....