How to Write a Returns Policy for Your E-Commerce Store

How to Write a Returns Policy for Your E-Commerce Store

Would you shop in a store that clearly stated goods could not be returned or exchanged? Probably not. Yet it’s not unheard of for customers to abuse a generous returns/exchange policy. Take LL Bean, a US store. Their returns/exchange policy was amazingly generous. One...
Help Your Clients To Help Themselves!

Help Your Clients To Help Themselves!

There’s a fair few SEO experts out there, and I’m sure they would all say that they know the perfect recipe for improving the performance of literally any webpage they care to take a look at. I’m sure this is true in many cases, but being a good SEO guy is only the...

Is Your Social Media Marketing Gender Specific?

How often do you think about the sex of your customer base? Depending on the type of business you run, it could be very infrequently indeed. Most businesses, unless they are targeting a particular sex will have had to think about their customer base in terms of...