How Helpful is Google’s ‘Helpful Content Update’?

Google regularly tweaks its algorithms. Some cause more panic than others, but all are designed to improve a user’s experience when they search for information on Google. Google’s latest big update, the absolutely non-ironic Helpful Content Update, has created a few waves since it was released in August last year. Five months on, it’s still…

How to Get Your Site to Rank On the First Page of Google

Anybody that is taking the web game seriously wants nothing else but to get their site on the first page of Google. The vast majority of web searchers do not venture beyond the first page, making it vitally important to land their homepage in the online world’s version of the catbird seat. So, whether you…

Warning: Proceed with Caution When Using the Disavow Tool

As with anything else Google, there may or may not be a pot of gold at the end of the rainbow and this is certainly the case with their disavow tool. In the right hands, it could help protect your site from being penalised by spammy backlinks. In the wrong hands, it could cost you…