What You Should Know about Google’s Long Awaited Mobile Friendly Update

For the past several months Google has been warning of an update to their algorithms that will affect the results in mobile searches. The cut-off date was targeted for 21 April and website owners were told to update their sites to a more mobile-friendly environment or face the possibility of losing rank in mobile searches….

2014 Google Updates – The Short List

This year’s round of 2014 Google updates keeps the game changing for most website owners. However, the list of Google guidelines remains unwavering. Basically, every change made to this years Google algorithm updates servew to enforce what Google has been trying to get its users to realise, they want good content and a product that…

Penguin 3.0 – Are You Affected?

Google has revealed the latest release of their Penguin algorithm, which began on October 17th. First launched in 2012, Penguin is an algorithm which identifies web spam, and heavily penalises those websites which engage in it. This penalty will generally come in the form of lower visibility in Google’s search results. Just as with the…

Why Panda 4.0 Could Be Better for Everyone

When Google changes its algorithm, everybody who is in any way concerned with content, SEO and online marketing tends to suffer from more than a touch of anxiety. Will the changes undo all of your good work? Will you need to completely change your future strategies? With the latest version of the Google algorithm, Panda…