Why Panda 4.0 Could Be Better for Everyone

When Google changes its algorithm, everybody who is in any way concerned with content, SEO and online marketing tends to suffer from more than a touch of anxiety. Will the changes undo all of your good work? Will you need to completely change your future strategies? With the latest version of the Google algorithm, Panda…

Google’s Linking Mess

We all know that Google is built on a foundation of links. From day one, Google has used links between sites as a way to judge the quality of sites, and in order to rank them in some sort of semblance of fairness. Now we all know that this sort of process can never be…