How to Conduct Keyword Research to Optimise Your Blog Content

Thriving in today’s competitive online landscape requires having a firm grasp on keyword research and optimisation. For bloggers and content marketers, targeting strategic keywords can mean the difference between mediocre content and high-performing blog posts that attract organic traffic, leads, and sales. This comprehensive guide will teach you how to perform in-depth keyword research tailored…

How Helpful is Google’s ‘Helpful Content Update’?

Google regularly tweaks its algorithms. Some cause more panic than others, but all are designed to improve a user’s experience when they search for information on Google. Google’s latest big update, the absolutely non-ironic Helpful Content Update, has created a few waves since it was released in August last year. Five months on, it’s still…

Outsourcing PPC Campaign Management – Factors to Consider

outsourcing PPC campaign management

Online marketing has become incredibly complex. Whether you’re dealing with search engine marketing, social media marketing, or local search, few businesses have the expertise to do online marketing well. This is why many firms are outsourcing their PPC campaign management. However, you can’t afford to make a mistake by hiring the wrong people for the…