3 Ways to Make Your Content More Socially Active
Social signals are now in the top five factors used by search engines in determining the ranking of your content. Social signals like votes up and viewing stats encourage further social media sharing of your content and thus indirectly improve the ranking of your content based on the number of views. Knowing how social signals…
What are Social Signals and How May They Completely Transform Content Marketing?
Social media sharing is already used as an indication of interest in content by search engines. Search engines are increasingly using not just social media sharing but social signals as a signal as to the quality of content. While Google doesn’t give details as to how much weight social signals have in determining search engine…
What Actually Makes Content Shareable?
Google is always talking about how what they want their search engine to present to its users high quality, shareable content. The Panda 4.0 update to Google’s search algorithm was designed to further help them to do this, by focussing on rewarding content that is relevant and interesting. We have said a lot on this…
Don’t Use the ‘Fire and Forget’ Approach to Promoting Your Content on Social Media
So, you have a new piece of content you have just published. Time to fire up all of your social media accounts and send out a link, and enjoy that nice wave of traffic that comes when you put something out there. This is social media marketing 101, and something you are probably already in…