6 Reasons Why Collaboration Can Help Your Business
Amazing things happen when we work together. Where would mankind be if different tribes had not collaborated to ensure their mutual survival? Extinct is the answer! It’s no different in the world of business. Collaboration greases the wheels of commerce. This is why big brands work hard to form partnerships with celebrity influencers and the…
Give Your Blogging Strategy a Refresh for 2020
Nothing lasts forever. Remember VHS tapes and Woolies pick & mix? It’s the same in the blogging universe: Google publishes a new update and in less than a day, blows your most recent blogging strategy out of the water. Reader preferences also evolve with time. One minute everyone is searching for payday loans and the…
Are You Paying for High Quality Content? (Or the Cheapest Writer You Can Find?)
Outsourcing content creation is common. Most smaller businesses don’t have the time or the talent to create SEO content or blogs for their website. They rely on an SEO company to generate content or they pay a freelancer to write blogs. The main aim of the exercise for many small businesses is to pay as…
How to Grow Your Business with a Creative Writing Plan
The main aim of content marketing is to attract new customers. Let’s be honest, most business owners or managers do not sit down to write a blog because they love the written word. Most do it because their SEO advisor told them they needed to write blogs once a week. As a result, the content…