Good Content Defines Your Brand – Bad Content Kills It
Publishing bad content is a waste of time and resources. It harms your brand, damages your website rankings, and could potentially cost you customers. Despite the risk, an awful lot of businesses go down this route.
Arguably, poor content is better than no content, but we disagree with that assertion. Badly written, irrelevant or plagiarised content can do serious damage.
What makes Bad Content?
- It is never cool to copy someone else’s work. Google hates duplicate content and will penalise your website if you copy and paste from another site.
- Fluff content is like candyfloss: it looks deliciously filling, but as soon as you dive in, you realise it contains no nutrition whatsoever.
- Advertorial content is a thinly veiled marketing ploy, usually peppered with banner ads, which are designed to entice you into parting with your money.
- Dull, boring content puts readers to sleep in their droves. Do you really want your business to be perceived as boring?
The Importance of Killer Content
Great website copy tells a story. It hooks the reader, keeps them interested in what you have to say, solves their problems, and encourages them to do business with you. Ideally it should be short, sweet, and to the point.
There are some basic rules that apply to all website content, whatever the subject matter. Text needs to be structured correctly for online readers, so short paragraphs punctuated with sub-headers are essential. Content also needs to be grammatically correct and free from irritating typos.
People come to your website in search of answers. They might want to learn more about your products, or maybe they are curious about what your business is all about. Either way, the goal of your web content should be to answer these questions in a clear, concise, and above all else, interesting way.
Keywords in Website Content
You are probably aware of the importance of keywords. Yes, keywords are essential, but they should never dictate what is written. The Ink Elves writers are skilled enough to include keywords so naturally your reader won’t even notice them. The search engines will, however, which is important.
Creating great website content needs to be a conscious choice on your part. So make the right choice: let Ink Elves write your web content and watch your brand grow and prosper.
Contact us today for more information on how we can create killer content for your website.