AI has made content creation faster, cheaper, and more accessible. It can research at lightning speed and produce tidy paragraphs in seconds. The problem is that a lot of AI generated content still feels like AI. It has the shape of a blog post but not the warmth or rhythm of something written by a real person. For agencies, that creates a new kind of challenge. You can get volume quickly, but readers (and clients) want authenticity.

Humanising AI content is about more than adding a few emojis or rewriting the introduction. It is a practical process that blends machine efficiency with human judgement.

Start by Rewriting the Edges

AI content usually gives itself away in the first and last paragraphs. The openings tend to be neat but slightly predictable, while the conclusions often repeat the entire article in a tidy loop. A quick human rewrite of those sections immediately makes the piece feel more natural.

Writers add the bits AI usually misses. Small observations. A more conversational tone. A point that sounds like someone with lived experience rather than a model guessing what people might say. This alone can lift the whole article.

Vary Sentence Length Before Anything Else

If you read a piece of AI content aloud, the rhythm is too smooth. It moves at one pace. Humans rarely write like that. We speed up. Slow down. Throw in a shorter sentence when it feels right. That variation creates a voice.

When editing AI content, look out for long chains of similar sentences. Break some up. Let a few run a little longer. It is a subtle fix that has a huge impact on how human the content feels.

Add Details AI Wouldn’t Know

Machine generated text often stays quite general. It is accurate but not textured. Humanising content means adding the sort of detail that comes from real work or real memory. For example, mentioning a tricky client approval loop, a frustrating CMS issue, or a common agency headache. Small touches signal authenticity.

These details do not need to be personal. They just need to feel lived in.

Reduce the ‘Overly Polite’ AI Tone

AI tends to play it safe. Everything is polite and slightly formal. It is careful not to offend, so the writing comes out clean but a bit lifeless.

Injecting a bit of personality helps. A slightly wry comment. A note of frustration. A moment of humour. Nothing forced, just a line or two that lets the reader hear a human behind the text.

Use AI as the Draft, Not the Final

The strongest AI supported content usually follows the same pattern. AI generates the structure, research, or rough draft. Then a human editor reshapes the tone, corrects odd phrasing, trims repetition, and sharpens the message.

Treat the AI draft like a skeleton. Useful, but not finished. The human part is where originality, style, and brand voice appear.

Check for Unnatural Patterns

AI detectors are not perfect, but they are good at noticing unusual patterns. Repeated phrases. Overuse of transitions. Similar paragraph lengths. Identical sentence starters.

A quick sweep to adjust these patterns makes the content harder to flag and far nicer to read. Human writing has imperfections. Embrace a few.

Final Thoughts

AI is a brilliant tool, but human editing remains essential if you want content that feels warm, real, and genuinely engaging. Agencies that blend both approaches end up with the best of both worlds. Faster output, without the factory made feeling.

If you ever need help taking AI generated drafts and turning them into human sounding, client ready content, Ink Elves offers specialist AI editing that keeps the tone natural and the detectors happy.