Why Great Content is More Than Just an SEO Exercise

Why Great Content is More Than Just an SEO Exercise

There is a misconception among some business owners that optimised website copy and blog posts are essential for SEO purposes. To an extent, this is true. However, writing blog posts won’t fast-track you on to page one of the SERPs.  Nor will cheap web content stuffed...
What Type of Writer Do You Need?

What Type of Writer Do You Need?

Most people, when asked to picture a writer, will think of Stephen King or some pink and fluffy romance novelist, not the kind of person who writes posts like this. Writing is a creative profession, but for online content to be effective, it needs to be more than...
Our Take on Coronavirus and SEO

Our Take on Coronavirus and SEO

Coronavirus has had a huge impact on our lives, our jobs, and the world as a whole. Virtually every country has been affected.  But what about Coronavirus and SEO? The End of the World? We’re two weeks into social isolation measures in the UK. Working from home is now...
How to Write a Returns Policy for Your E-Commerce Store

How to Write a Returns Policy for Your E-Commerce Store

Would you shop in a store that clearly stated goods could not be returned or exchanged? Probably not. Yet it’s not unheard of for customers to abuse a generous returns/exchange policy. Take LL Bean, a US store. Their returns/exchange policy was amazingly generous. One...
6 Reasons Why Collaboration Can Help Your Business

6 Reasons Why Collaboration Can Help Your Business

Amazing things happen when we work together. Where would mankind be if different tribes had not collaborated to ensure their mutual survival? Extinct is the answer! It’s no different in the world of business. Collaboration greases the wheels of commerce. This is why...