Ink Elves Ltd

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Privacy Policy

Last updated: 10/12/2025

Ink Elves Ltd (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit www.inkelves.co.uk, contact us, or use our services.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all relevant UK privacy laws.

1. Who We Are

Ink Elves Ltd
Registered Address:
Cromwell House, 68 West Gate, Mansfield, Nottinghamshire, England, NG18 1RR
Email: hello@inkelves.co.uk
Website: www.inkelves.co.uk

We act as the Data Controller for your personal data.

2. Data We Collect

We may collect and process the following information:

A. Information you provide directly

  • Your name

  • Email address

  • Phone number (if provided)

  • Business details

  • Project information

  • Any personal data included in your enquiry or contact form submission

  • Job applicant data (such as CVs, cover letters, and portfolio links)

B. Information collected automatically

When you visit our website, certain data is collected automatically through cookies and analytics tools:

  • IP address

  • Browser type and version

  • Device type

  • Pages visited

  • Time spent on each page

  • Referring website

This data helps us improve website performance and user experience.

3. Cookies and Tracking Technology

Our WordPress website uses standard cookies for:

  • Site functionality

  • Performance and security

  • Remembering user preferences

We also use:

Google Analytics

Google Analytics collects anonymised usage data such as:

  • Page views

  • Traffic sources

  • Behaviour patterns

Google may store data on servers outside the UK.
You can opt out by installing Google’s opt-out browser add-on.

Third-party cookies

Additional cookies may load through:

  • Plugins

  • Embedded content

  • Future marketing tools

You can manage cookies via your browser settings at any time.

4. How We Use Your Data

We use personal data to:

  • Respond to enquiries and manage client communications

  • Provide quotations and deliver services

  • Improve website performance and user experience

  • Maintain internal records

  • Process job applications

  • Comply with legal or regulatory obligations

We do not use your data for unsolicited marketing unless you have explicitly opted in.

5. Lawful Bases for Processing

We process personal data using one or more of the following lawful bases:

  • Contract: To communicate with you before, during, or after a project.

  • Consent: When you submit a contact form or sign up for future marketing communications.

  • Legitimate Interests: To analyse website performance and improve our services.

  • Legal Obligation: For accounting or compliance purposes.

6. How We Store and Protect Your Data

We take data security seriously. Your information is stored securely using:

  • Encrypted devices

  • Secure email systems

  • Password-protected accounts

  • Limited access controls

We do not share your personal data with third parties unless:

  • You ask us to

  • It is necessary to deliver our services

  • We are required to by law

7. Data Retention

We retain your data only for as long as necessary:

  • Client enquiries: Up to 24 months

  • Project-related data: Up to 7 years (for accounting and legal compliance)

  • Job applicant data: Up to 12 months

  • Analytics data: Retention periods set by Google Analytics

After these periods, data is securely deleted.

8. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion (“the right to be forgotten”)

  • Restrict processing

  • Object to processing

  • Request data portability

  • Withdraw consent at any time

To exercise any of these rights, contact us at hello@inkelves.co.uk.

If you’re unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO): www.ico.org.uk

9. External Links

Our website may include links to external sites.
We are not responsible for their content or privacy practices.
We recommend reviewing each site’s privacy policy.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
The most recent version will always be available on our website, with the updated date shown at the top.

11. Contact Us

If you have any questions about this Privacy Policy or how we process your data, please contact:

Ink Elves Ltd
Email: hello@inkelves.co.uk
Office Address: Cromwell House, 68 West Gate, Mansfield, Nottinghamshire, England, NG18 1RR