How to Boost Organic Traffic to Your E-Commerce Store

How to Boost Organic Traffic to Your E-Commerce Store

Online shopping has exploded in popularity since the pandemic kicked off. Ordering food and household items online is so much safer than risking exposure to Covid-19 in a store. You don’t even need to wear a mask when you order online! There’s also no queuing and...
Outsourcing PPC Campaign Management – Factors to Consider

Outsourcing PPC Campaign Management – Factors to Consider

Online marketing has become incredibly complex. Whether you’re dealing with search engine marketing, social media marketing, or local search, few businesses have the expertise to do online marketing well. This is why many firms are outsourcing their PPC campaign...
Why Great Content is More Than Just an SEO Exercise

Why Great Content is More Than Just an SEO Exercise

There is a misconception among some business owners that optimised website copy and blog posts are essential for SEO purposes. To an extent, this is true. However, writing blog posts won’t fast-track you on to page one of the SERPs.  Nor will cheap web content stuffed...
What Type of Writer Do You Need?

What Type of Writer Do You Need?

Most people, when asked to picture a writer, will think of Stephen King or some pink and fluffy romance novelist, not the kind of person who writes posts like this. Writing is a creative profession, but for online content to be effective, it needs to be more than...