Why Great Content is More Than Just an SEO Exercise

Why Great Content is More Than Just an SEO Exercise

There is a misconception among some business owners that optimised website copy and blog posts are essential for SEO purposes. To an extent, this is true. However, writing blog posts won’t fast-track you on to page one of the SERPs.  Nor will cheap web content stuffed...
Give Your Blogging Strategy a Refresh for 2020

Give Your Blogging Strategy a Refresh for 2020

Nothing lasts forever. Remember VHS tapes and Woolies pick & mix? It’s the same in the blogging universe: Google publishes a new update and in less than a day, blows your most recent blogging strategy out of the water. Reader preferences also evolve with time. One...