Outsourcing PPC Campaign Management – Factors to Consider

outsourcing PPC campaign management

Online marketing has become incredibly complex. Whether you’re dealing with search engine marketing, social media marketing, or local search, few businesses have the expertise to do online marketing well. This is why many firms are outsourcing their PPC campaign management. However, you can’t afford to make a mistake by hiring the wrong people for the…

Our Take on Coronavirus and SEO

Take advantage of coronavirus to build a content marketing strategy. Double-down on marketing. Grab a larger slice of the pie as your competitors disappear.

How to Write a Returns Policy for Your E-Commerce Store

write a returns policy

Would you shop in a store that clearly stated goods could not be returned or exchanged? Probably not. Yet it’s not unheard of for customers to abuse a generous returns/exchange policy. Take LL Bean, a US store. Their returns/exchange policy was amazingly generous. One brazen family returned some items from their grandfather’s wardrobe for a…

Scaling Up a Small Business Without Losing Clients in the Process

There’s one thing that small businesses do really well: unlike global corporations, a small business offers the “personal touch”. For many clients, this is important. A lot of us would much rather deal with someone who knows our name, the names of our kids’ and greets us like an old friend when we place an…