Why Great Content is More Than Just an SEO Exercise

Why Great Content is More Than Just an SEO Exercise

There is a misconception among some business owners that optimised website copy and blog posts are essential for SEO purposes. To an extent, this is true. However, writing blog posts won’t fast-track you on to page one of the SERPs.  Nor will cheap web content stuffed...
What Type of Writer Do You Need?

What Type of Writer Do You Need?

Most people, when asked to picture a writer, will think of Stephen King or some pink and fluffy romance novelist, not the kind of person who writes posts like this. Writing is a creative profession, but for online content to be effective, it needs to be more than...
6 Reasons Why Collaboration Can Help Your Business

6 Reasons Why Collaboration Can Help Your Business

Amazing things happen when we work together. Where would mankind be if different tribes had not collaborated to ensure their mutual survival? Extinct is the answer! It’s no different in the world of business. Collaboration greases the wheels of commerce. This is why...
What Actually Makes Content Shareable?

What Actually Makes Content Shareable?

Google is always talking about how what they want their search engine to present to its users high quality, shareable content. The Panda 4.0 update to Google’s search algorithm was designed to further help them to do this, by focussing on rewarding content that...