by Rachel | Jun 18, 2020 | Blog
There is a misconception among some business owners that optimised website copy and blog posts are essential for SEO purposes. To an extent, this is true. However, writing blog posts won’t fast-track you on to page one of the SERPs. Nor will cheap web content stuffed...
by Rachel | May 1, 2020 | Blog
Most people, when asked to picture a writer, will think of Stephen King or some pink and fluffy romance novelist, not the kind of person who writes posts like this. Writing is a creative profession, but for online content to be effective, it needs to be more than...
by Laura Ginn | May 8, 2014 | Blog
Many people are drawn to copywriting because it is a much safer job than a lot of other things out there. You don’t have to worry about getting robbed and shot like you would if you were a clerk at a petrol station or liquor store, you don’t have to deal with insane...
by Laura Ginn | Feb 3, 2014 | Blog
If you run your own website, and have a bit of a flair for writing, you might think things should be plain sailing in terms of producing good written content, but it is of course essential that you consider SEO when writing for the net! This can feel like a real blow...
by Laura Ginn | Jan 28, 2014 | Blog
If you’re used to having to fill up space on your blog or find new, interesting content with which to spruce up your website, you’ll know all about the difficulties of copywriting. Coming up with inspiration, getting the feel just right, and making sure you are...
