Why Great Content is More Than Just an SEO Exercise

Why Great Content is More Than Just an SEO Exercise

There is a misconception among some business owners that optimised website copy and blog posts are essential for SEO purposes. To an extent, this is true. However, writing blog posts won’t fast-track you on to page one of the SERPs.  Nor will cheap web content stuffed...
What Type of Writer Do You Need?

What Type of Writer Do You Need?

Most people, when asked to picture a writer, will think of Stephen King or some pink and fluffy romance novelist, not the kind of person who writes posts like this. Writing is a creative profession, but for online content to be effective, it needs to be more than...
Bizarre Ways that Copywriting Can Kill You Suddenly

Bizarre Ways that Copywriting Can Kill You Suddenly

Many people are drawn to copywriting because it is a much safer job than a lot of other things out there.  You don’t have to worry about getting robbed and shot like you would if you were a clerk at a petrol station or liquor store, you don’t have to deal with insane...

SEO Tips for Copywriting on the Net

If you run your own website, and have a bit of a flair for writing, you might think things should be plain sailing in terms of producing good written content, but it is of course essential that you consider SEO when writing for the net! This can feel like a real blow...

The Art of Copywriting

If you’re used to having to fill up space on your blog or find new, interesting content with which to spruce up your website, you’ll know all about the difficulties of copywriting. Coming up with inspiration, getting the feel just right, and making sure you are...