What Actually Makes Content Shareable?

Google is always talking about how what they want their search engine to present to its users high quality, shareable content. The Panda 4.0 update to Google’s search algorithm was designed to further help them to do this, by focussing on rewarding content that is relevant and interesting. We have said a lot on this…

All You Need To Know About Instagram’s Best Practice Guide

With Instagram growing and growing, we’re delighted that the company has now produced a best practice guide to help marketers to get the most out of this fantastic social media platform. While Facebook, Google + and Twitter are still fantastic avenues for social media marketing, Instagram could be a great place to have a strong…

So You Think You Know Social Media?

All of a sudden, we’re living in a world where almost everyone knows social media. It’s been around for years now, and even those people who don’t know it by name probably update their status several times a day on one site or another.  So surely that means we all know how to get the…

Social Media Automation 101 – A Beginner’s Guide

Social media is such a big deal these days, so much so that here at Ink Elves, we sometimes take it for granted that everyone out there is completely au fait with social networking and knows their Tweets from their Likes without even thinking about it. Of course, with every new internet craze or fashion…