Why Panda 4.0 Could Be Better for Everyone

Why Panda 4.0 Could Be Better for Everyone

When Google changes its algorithm, everybody who is in any way concerned with content, SEO and online marketing tends to suffer from more than a touch of anxiety. Will the changes undo all of your good work? Will you need to completely change your future strategies?...
Google’s Linking Mess

Google’s Linking Mess

We all know that Google is built on a foundation of links. From day one, Google has used links between sites as a way to judge the quality of sites, and in order to rank them in some sort of semblance of fairness. Now we all know that this sort of process can never be...

Content Quality – Scientific Or Simple?

When it comes to producing content for the web, it’s always difficult to understand how to pitch your words. Whatever your subject, there are different ways to approach your readership. Whether you are dealing with a highly specific subject or have a blank canvas to...

Useful Tips for Using the New Google Keyword Planner

The Google Keyword Planner is a replacement for the old Keyword Tool. Google says the new tool is an improvement on the old one and although you may not agree, you are going to have to get used to it because it is here to stay. There are many differences between the...