Outsourcing PPC Campaign Management – Factors to Consider

Outsourcing PPC Campaign Management – Factors to Consider

Online marketing has become incredibly complex. Whether you’re dealing with search engine marketing, social media marketing, or local search, few businesses have the expertise to do online marketing well. This is why many firms are outsourcing their PPC campaign...
Why Great Content is More Than Just an SEO Exercise

Why Great Content is More Than Just an SEO Exercise

There is a misconception among some business owners that optimised website copy and blog posts are essential for SEO purposes. To an extent, this is true. However, writing blog posts won’t fast-track you on to page one of the SERPs.  Nor will cheap web content stuffed...
What Type of Writer Do You Need?

What Type of Writer Do You Need?

Most people, when asked to picture a writer, will think of Stephen King or some pink and fluffy romance novelist, not the kind of person who writes posts like this. Writing is a creative profession, but for online content to be effective, it needs to be more than...
Our Take on Coronavirus and SEO

Our Take on Coronavirus and SEO

Coronavirus has had a huge impact on our lives, our jobs, and the world as a whole. Virtually every country has been affected.  But what about Coronavirus and SEO? The End of the World? We’re two weeks into social isolation measures in the UK. Working from home is now...
Give Your Blogging Strategy a Refresh for 2020

Give Your Blogging Strategy a Refresh for 2020

Nothing lasts forever. Remember VHS tapes and Woolies pick & mix? It’s the same in the blogging universe: Google publishes a new update and in less than a day, blows your most recent blogging strategy out of the water. Reader preferences also evolve with time. One...