Why Great Content is More Than Just an SEO Exercise

Why Great Content is More Than Just an SEO Exercise

There is a misconception among some business owners that optimised website copy and blog posts are essential for SEO purposes. To an extent, this is true. However, writing blog posts won’t fast-track you on to page one of the SERPs.  Nor will cheap web content stuffed...
Google’s Linking Mess

Google’s Linking Mess

We all know that Google is built on a foundation of links. From day one, Google has used links between sites as a way to judge the quality of sites, and in order to rank them in some sort of semblance of fairness. Now we all know that this sort of process can never be...