When you simply can’t find the right words to get your message across in an article, whether you want to post an informative piece to your website or you want to have an article written that will promote a product or service that you offer, your best bet is to outsource the work to a freelance writer. But finding the right skilled writer can be tough, so follow the tips below to ensure you get the best results every time.

Search for Professional Freelance Writers

If you don’t want to work with a content creation team and you’d prefer instead to work with an individual, you can search for freelance writers quite easily online using websites like Elance, Freelancer, oDesk, and others.

Be sure to post a detailed project description and then read through each individual proposal you receive, making it a point to look at a freelancer’s profile, skills, work history, and feedback from clients. In this way, you can make a well-informed decision regarding who you hire to do your writing for you.

Find Someone with the Right Voice

Whether you’re planning on posting an article directly to your website or you want to be a guest blogger on another site, you definitely need your article to have your voice. This is especially important if you want to stick to the overall vibe of your brand. Therefore, make sure you hire a writer who’s flexible and skilled enough to tackle any style you throw at them, whether you want something persuasive and salesy or you prefer a more neutral, conversational tone.

Don’t be surprised if you have to hire a few writers until you find the one who’s right for you. You may choose to hire a handful of writers right off the bat and read each article to choose the one that you like best. Then stick with that writer for future projects.

Hire a Writer with SEO Experience

A writer who knows how to naturally incorporate relevant keywords and other SEO tactics throughout an article is definitely an asset, as he or she can help you publish a piece that will help generate more traffic to your site while improving your online reputation and search engine ranking.

SEO services and marketing professionals like Marketing With Frank can also provide you with the SEO and promotional tips that you need to really enhance any piece of writing, so take advantage of these services in addition to writing services.

Consider Also Hiring an Editor

If you aren’t confident in your abilities to properly proofread and edit an article before posting it, or you aren’t totally happy with the way an article turned out, you can hire a freelance editor or proofreader to enhance the piece before you post it or submit it for publication.

Ultimately, outsourcing article writing is a great way to free up your time to focus on other aspects of your business, and it’s also a great way to promote your company to the masses, so take advantage of the many talented writers from around the world who are willing to help.