by Laura Ginn | Jan 23, 2020 | Blog
Nothing lasts forever. Remember VHS tapes and Woolies pick & mix? It’s the same in the blogging universe: Google publishes a new update and in less than a day, blows your most recent blogging strategy out of the water. Reader preferences also evolve with time. One...
by Laura Ginn | Jan 3, 2020 | Blog
Search engine optimisation is a fast-moving field. As Google races ahead to implement new innovations and update its existing algorithms, businesses often find themselves scrambling to keep up. Below we have laid out the three SEO trends that are going to be most...
by Laura Ginn | Jun 28, 2018 | Blog, Blogroll
Creating content is hard work. Many startup owners who choose to perform their own marketing quickly realise how difficult it can be. It’s not only time consuming, but it’s also tough to come up with high-quality angles for your content that engages your target...
by Laura Ginn | Aug 8, 2017 | Blog
Outsourcing content creation is common. Most smaller businesses don’t have the time or the talent to create SEO content or blogs for their website. They rely on an SEO company to generate content or they pay a freelancer to write blogs. The main aim of the exercise...
by Laura Ginn | Jul 10, 2017 | Blog
Do you slave over product descriptions or do you pull some text from the supplier’s website and hope for the best? If it’s the latter, you need to rethink your approach. Product descriptions are more important than many e-commerce website owners realise. A good photo...
