Your SEO Campaign Needs Press Releases
As we all know, the world of SEO is a continually evolving beast and press releases for promotional purposes don’t have quite the same punch any more. This is not to say a press release isn’t a valuable tool – it can be – but you have to be very careful how you handle it.
Google strongly dislikes poorly written, blatantly advertorial press releases. You can’t get away any more with writing press releases stuffed full of links and posting them on free press release websites. Or rather you can, but don’t expect this strategy to score you any points with Google. In fact, the opposite is likely to happen – so don’t say you haven’t been warned!
The team at Ink Elves like to keep abreast of the latest developments in SEO. Writing great content is what we do best, but we also recognise that SEO is important.
Your job is to give us something newsworthy to write about and our job is to turn it into a kick-ass press release.
What Makes a Quality Press Release?
Press releases need to be correctly formatted, which is where we come in. Catchy headlines are crucial, as is company branding. We can include links and we can also provide assistance with keyword analysis, so the right keywords are used in the anchor text.
If you need help with press release distribution, we are on your team. We know all the best distribution websites and are happy to ensure any press releases we write for you end up in the most effective channels.