Isn’t Guest Posting Dead?
Low-quality guest blogging is a one-way ticket to SEO Armageddon, but when done well, it is a fantastic way to reach a targeted audience. Despite the many benefits, many business owners and marketers have yet to wake up and smell the coffee.
Google announced in 2014 that spammy guest posting was bad practice. Not everyone listened and many websites were penalised as a result. Today, guest posting is still a very important digital marketing strategy for any business hoping to generate more traffic, build a brand, reach an audience, and create a greater number of quality backlinks… providing they do it the right way.
The Art of Guest Posting
Guest post content should never be based purely on what you want a backlink to.
No matter how well-written your guest post is, it’ll be rejected if it’s going to stick out like a sore thumb on the placement site.
We don’t make a habit of churning our badly written guest posts. Our writers are skilled at producing interesting, targeted content. We write for readers, not links. The quality of our work stands out in a crowded marketplace and we are ahead of the game.