Anybody that is taking the web game seriously wants nothing else but to get their site on the first page of Google.
The vast majority of web searchers do not venture beyond the first page, making it vitally important to land their homepage in the online world’s version of the catbird seat.
So, whether you are looking to get your first SEO client, or you just want to make your website more visible to those in your niche, these tips will help you get your site to rank on the first page of Google.
1) Write Engaging Content
For a field that allegedly makes use of so many tricks and workarounds, one of the best ways to improve your SEO results is to write high quality content.
One of the major stats that Google considers when ranking your page is its bounce rate. This refers to the number of users that hit the back button a short time after arriving on your website.
If you have a page filled with boring or irrelevant information, chances are, it will have a high bounce rate.
By writing helpful articles that solve people’s problems, or direct them towards the actions that you want them to take, your efforts to improve your content will reflect positively on your Google search rankings over time.
2) Make Use of Keywords in Meta Descriptions
When searching for information on Google, one of the determinants that gets a user to click on your site is whether the information contained in the title or meta description is relevant to their needs.
If they find it more intriguing than your competitors on the first page, they will choose your site over theirs.
In order to accomplish this objective, write attention-grabbing but concise descriptions in the meta description box on the page that you are trying to rank.
Include the keywords that you want to rank for, as it will be these characters that will make it more likely that your page will pop up on the first page of Google.
3) Get High Quality Backlinks
Another high value indicator that Google takes into consideration when determining whether to rank your site higher than others is whether there are many backlinks containing your targeted keyword that are pointing at your site.
By building links on websites that contain your keyword or key phrase, and that have excellent domain authority and page authority stats, Google will apportion more value to your website over the weeks and months following your link building campaign.
Just be careful not to build links on sites that have nothing to do with the topic that you are promoting, as Google will either ignore or even penalize you for this tactic.