How to Optimise Video Content for a Blog

Laura Ginn

Most blogs nowadays publish video content in some form or other and if you run one then you’re undoubtedly going to want to do the same. Of course if you are publishing videos on your blog then one area that you’re going to have to deal with is optimisation.

Optimising videos for a blog can be a fairly involved process and it will largely depend on how you intend to publish video content. Two of the most common ways in which videos are published on blogs are by embedding video content from a video sharing platform such as YouTube or uploading it directly onto your blog’s webhost.

Optimising Embedded Videos

When you’re optimizing videos that are embedded via a video sharing platform, the focus should be on following the recommended format and settings of that platform. Although most platforms nowadays are versatile enough to accommodate various formats, it is better to be safe than sorry so that you can be sure your video appears as intended.

One of the advantages of using embedded videos is that you will not be forced to bear the load of the bandwidth (and its cost) yourself. Also many of the popular video sharing platforms nowadays support varied resolutions and will automatically detect the best resolution to stream the video based on the viewer’s download speed.

Because of this it is always best to opt for the highest possible resolution (up to 1080p full HD if possible) when uploading embedded videos. That way users will be able to choose whether they want to view it at that resolution, or at lower resolutions if bandwidth and internet speed is an issue.

Optimising Self-Hosted Videos

To optimise self-hosted videos is a bit more difficult and ends up being a balancing act of sorts. While you are going to want the video to appear at as high a resolution as possible, the file size of the video is going to affect the bandwidth usage of your blog as well as the loading time of the video itself.

With that in mind, the reasonable way to optimise self-hosted videos is to find a balance between the two. By lowering the resolution and bitrate a bit you will be able to reduce the file size and loading time – just be careful that you don’t lower it too much to the point where the quality starts to be poor.

One way to quickly and effectively optimize video content for a blog is by using Movavi Video Converter. This will allow you to conveniently convert your videos to various formats, or optimise them for particular devices or platforms using the pre-sets that are provided. Assuming you want to compress your videos to a certain file size you will be able to do so too.

The other features in Movavi Video Converter are equally useful and will give you the means to edit your video by trimming and joining video segments, improving the quality, cropping or rotating the video, and adding customisable captions or watermarks.

In short, you should definitely be able to prepare your video for your blog – regardless of how you intend to publish it.