White-Label Blog Posts: The Key to Client Success

Joanna Humphreys

If you run a digital marketing or SEO agency, you know how important blogging is for businesses today. A steady stream of high-quality, informative and valuable blog content has immense benefits – it improves SEO, builds authority and trust, and helps convert visitors into customers.

However, creating sufficient blog content requires significant time and resources. That’s where white-label blog posts, also known as outsourced or ghostwritten blog posts, come in. White-label content consists of customised, expertly crafted blog posts that agencies can publish under their clients’ brand names on their sites.

This post will explore the enormous value of white-label blog content for agencies and clients. You’ll learn how white-label posts can deliver results in SEO, lead generation, and brand awareness. We’ll also cover best practices for implementation and promotion. So, let’s get started!

The power of white-label blog content

White-label blog posts provide an efficient, scalable solution for digital agencies to deliver expertise and results through content. Here are the significant benefits:

Saves time and resources

Creating high-quality blog posts in-house can be time-consuming and resource-intensive. However, this burden is lifted with white-label content, which allows agencies to operate more efficiently. The posts are expertly crafted by professional writers, allowing agencies to focus on higher-level tasks.

Expanded expertise for clients

White-label blog posts can cover various topics, from industry trends and best practices to product reviews and how-to guides. This allows agencies to expand their content offerings for clients. Access to writers who are experts in many topics delivers tremendous additional value for your clients.

Delivery of quality content

With white-label blog posts, agencies can rest assured that the content meets high standards. They are written by expert content writers and copywriters to be informative, engaging, and optimised, ensuring a great user experience and SEO performance.

Recurring passive revenue

Once purchased, you can repurpose and reuse white-label blog posts in various ways. For instance, you can extract key points to create social media posts, use them as the basis for email newsletters, or turn them into scripts for video content. This way, the content pays for itself over time as agencies reuse it for social media, paid ads, email marketing, and more.

White-label blog posts benefit agencies and empower clients. They receive a steady stream of fresh, high-quality content ready to publish without effort or resources. This content builds authority and generates results under their brand name, contributing to their success.

In short, white-label blog posts are a win-win for agencies and clients alike!

Generating client results with white-label blog content

High-quality white-label blog posts will produce tangible results for your clients in areas like SEO, lead gen, and brand awareness. However, you must adequately implement and promote the content to maximise the impact.

Here are some best practices to drive results:

SEO and organic traffic

  • Conduct keyword research and optimise white-label posts for SEO during implementation. This ensures content targets high-volume, low-competition terms in your client’s niche.
  • Include target keywords in titles, headers, meta descriptions, image ALT text, internal links, and 1–2 times within the body. This helps pages rank for those terms.
  • Interlink relevant white-label posts to improve page authority. For example, link to related articles at the end of each post.
  • Integrate multimedia within posts, such as stats, infographics, videos, and images. This improves user experience and SEO strength.

Lead generation

  • Include clear calls to action within each white-label blog post to generate leads. One effective way to do this is by offering gated content. Gated content is premium content requiring an email address or other contact information for access. This strategy not only helps you capture leads but also allows you to provide additional value to your audience.
  • Gate access to specific posts behind lead generation forms. This provides an instant lead magnet and incentive to convert.
  • Promote gated white-label content through paid channels like social media ads. This amplifies lead generation efforts.
  • Send white-label posts through email nurturing sequences to turn new leads into customers. Drip campaigns work exceptionally well.

Brand awareness

  • Ensure white-label blogs consistently reinforce your clients’ branding and messaging. You can do this by incorporating their brand colours, using their unique tone of voice, and aligning the content with their brand values. This strengthens brand recognition and recall.
  • Cover trending topics and current events to position your clients as thought leaders in their niche. Timely content builds authority.
  • Promote white-label posts heavily on social media channels, especially LinkedIn. This expands reach and visibility.
  • Develop companion content like videos and infographics based on popular white-label posts. Repurposing content further amplifies its impact.

Promoting white-label blog content

The first step is to publish phenomenal white-label posts on your clients’ websites. You must actively promote the content to see even better results and drive traffic, leads, and visibility for your clients.

Here are some proven promotion tactics:

Email marketing

  • Send white-label posts through client email lists. Focus on educating and providing value rather than overt sales pitches.
  • Promote new posts through dedicated email broadcasts to your agency lists.
  • Analyse open and click-through rates to determine the best-performing post topics and styles. Refine your content approach accordingly.

Social media

  • Share white-label posts across social channels, especially LinkedIn. Write compelling teaser copy and use visual assets.
  • Run paid promotions like LinkedIn Sponsored Content to expand reach.
  • Engage audience members who interact with your client’s posts through likes, shares, and comments. This boosts visibility.
  • Track engagement metrics on each social platform to identify high-performing content.

Paid advertising

  • Create Google Ads and Facebook Ads campaigns around popular white-label posts. Retarget engaged visitors.
  • Develop paid aids tailored to blog content offers and calls to action, like gated resources or events.
  • Analyse click-through rates and conversion metrics. Continually refine your targeting and messaging.

SEO backlinking

  • Build backlinks to white-label posts from other websites to improve domain authority and rankings.
  • Guest post relevant white-label content on industry websites and blogs. Ensure do-follow links back to clients’ sites.
  • Use white-label press releases to generate media interest in newsworthy blog posts and updates.

By combining email, social media, paid media, and link-building tactics, you can maximise the impact of white-label blog content for your clients. Driving high volumes of qualified traffic to the posts will boost outcomes.

Analytics and reporting

A significant advantage of white-label blog content is tracking and reporting on tangible results for clients. Make sure you’re taking full advantage of it by implementing comprehensive analytics. Here are the metrics to consider:

  • Traffic volume, sources and engagement analytics for each post and the blog overall. This shows reach and visibility impact.
  • SEO rankings and keyword performance. This indicates how the white-label content is improving organic search traffic.
  • Form submission rates. This measures the quality of lead generation.
  • Social engagement rates. Determines top-performing platforms and content.
  • Web conversions like downloads or purchases of products via blog posts. Directly quantifies ROI.

Want to start driving tangible results for clients through white-label content?

Are you ready to outsource blogging for your clients and save hours of content creation time and effort? Do you want to start generating client outcomes in organic traffic, conversions, and brand authority through optimised white-label posts?

At Ink Elves, we aim to help digital marketing and SEO agencies grow and scale through exceptional white-label content.

We offer premium white-label blog packages tailored specifically for agencies:

  • Your client’s desired number of blog posts per month, all 100% originally written
  • SEO-optimised for your client’s niches and keywords
  • Promotion-ready headlines, metadata, and visual assets
  • Content licensed for use across unlimited clients

What’s more, we cover virtually any blog topic, from thought leadership content to link-worthy news posts. Expand your content expertise and deliver fresh value to clients month after month!

Get in touch and discover what partnering with us can do for your agency. Fill out the contact form here or email hello@inkelves.co.uk.