Why AI Content Detectors Are Flawed
Artificial intelligence (AI) is both a blessing and a curse for content creators, particularly writers. It’s an excellent collaborative tool, giving writers the chance to focus on doing what they do best – writing content – while automating a lot of the previously time-consuming parts of the process, like generating ideas and titles, research, and…
How to Optimise Your Content for Featured Snippets
Have you ever wondered what those quick, bite-sized answers you sometimes see at the top of Google’s search results are? They’re known as featured snippets; getting your website’s content in one can transform your online visibility and website traffic. What is a Google featured snippet, exactly? Firstly, let’s define featured snippets. A featured snippet is…
Guest Post Writing in 2023: Is It Worth It?
Guest posting – if you don’t know by now – is a well-established digital marketing strategy used by companies, agencies, bloggers, and anybody who wants to build their online presence. It can boost your online visibility and get you more exposure. Basically, you’re a guest author on another blog or website where you’ll write and…
Unhelpful Content: Exploring Google’s Questions to Ask Yourself
Do you write helpful or unhelpful content? It’s an important question, especially considering all the changes Google has made to how they use content to rank sites and pages. It’s only a short time before the Helpful Content Update completely rolls out and content written solely for SEO purposes becomes obsolete. And honestly, good riddance!…
