Top Start-up Tips for Savvy Entrepreneurs

Without entrepreneurs, the world would grind to a halt. Imagine life without Richard Branson, The Body Shop, or Dyson vacuum cleaners. Most of us are familiar with well-known entrepreneurs, but not all of us want to walk in their footsteps. The truth is, starting a business from scratch is stressful and the chances of success…

How to Grow Your Business with a Creative Writing Plan

The main aim of content marketing is to attract new customers. Let’s be honest, most business owners or managers do not sit down to write a blog because they love the written word. Most do it because their SEO advisor told them they needed to write blogs once a week. As a result, the content…

So You’re Thinking of Starting an Online Business?

These days, more people around the world than ever before are beginning to recognise the benefits of running their own business from the comfort of their home with a little help from the World Wide Web. We all know that the economy is a harsh mistress, and these days even the most talented and qualified…

Is Your Social Media Marketing Gender Specific?

How often do you think about the sex of your customer base? Depending on the type of business you run, it could be very infrequently indeed. Most businesses, unless they are targeting a particular sex will have had to think about their customer base in terms of different genders, but when it comes to marketing…