Why Content Marketing is Still the Most Powerful Tool to Market Your Business in 2017
From apps to infographics to podcasts, there are many competing channels for reaching and engaging users. Yet content marketing is used by 95% of enterprise marketers, a rate unexpected to change in the near future. Let’s look at the reasons why content marketing is still the most powerful way to market your business in 2017….
What are Social Signals and How May They Completely Transform Content Marketing?
Social media sharing is already used as an indication of interest in content by search engines. Search engines are increasingly using not just social media sharing but social signals as a signal as to the quality of content. While Google doesn’t give details as to how much weight social signals have in determining search engine…
5 Content Marketing Mistakes that Will Kill Your Business
Search engines are changing how they grade and rank content, and this can result in them downgrading or blacklisting your site. Other content marketing mistakes will hurt your website’s rankings or its reputation. Let’s look at the five content marketing mistakes that will kill your business if you make them. Not Creating New Content A…
Beat the Opposition When It Comes To Content Marketing
Content marketing is a bit of a buzz phrase at the moment, and every firm worth its salt is trying to get in on the act. That doesn’t however, mean that they are doing it well. Lots of people are producing content out there, but fortunately for your business, your competitors are not making the…
