How to Boost Organic Traffic to Your E-Commerce Store

How to Boost Organic Traffic to Your E-Commerce Store

Online shopping has exploded in popularity since the pandemic kicked off. Ordering food and household items online is so much safer than risking exposure to Covid-19 in a store. You don’t even need to wear a mask when you order online! There’s also no queuing and...
How to Write a Returns Policy for Your E-Commerce Store

How to Write a Returns Policy for Your E-Commerce Store

Would you shop in a store that clearly stated goods could not be returned or exchanged? Probably not. Yet it’s not unheard of for customers to abuse a generous returns/exchange policy. Take LL Bean, a US store. Their returns/exchange policy was amazingly generous. One...
Why Your Website Needs Unique Product Descriptions

Why Your Website Needs Unique Product Descriptions

Do you slave over product descriptions or do you pull some text from the supplier’s website and hope for the best? If it’s the latter, you need to rethink your approach. Product descriptions are more important than many e-commerce website owners realise. A good photo...