How to Write a Returns Policy for Your E-Commerce Store

write a returns policy

Would you shop in a store that clearly stated goods could not be returned or exchanged? Probably not. Yet it’s not unheard of for customers to abuse a generous returns/exchange policy. Take LL Bean, a US store. Their returns/exchange policy was amazingly generous. One brazen family returned some items from their grandfather’s wardrobe for a…

Why Your Website Needs Unique Product Descriptions

Do you slave over product descriptions or do you pull some text from the supplier’s website and hope for the best? If it’s the latter, you need to rethink your approach. Product descriptions are more important than many e-commerce website owners realise. A good photo sells a product, but an insightful product description is just…