Why Your Website Needs Unique Product Descriptions

Why Your Website Needs Unique Product Descriptions

Do you slave over product descriptions or do you pull some text from the supplier’s website and hope for the best? If it’s the latter, you need to rethink your approach. Product descriptions are more important than many e-commerce website owners realise. A good photo...
The 3 Golden Rules of Good Content Everyone Should Live By

The 3 Golden Rules of Good Content Everyone Should Live By

We’ve all heard the same thing over and over again:  to make an impact, you need strong content. Yes, content is ultimately the backbone of the internet, and without relevant content that answers your readers’ questions and addresses their concerns, your website is...
3 SEO Tactics You Should Ditch in 2017

3 SEO Tactics You Should Ditch in 2017

SEO is an ever changing field, and methods that used to work yesterday might be completely obsolete tomorrow. Google is constantly adjusting its search engine to benefit users and give them the most relevant results possible, a concept many SEO marketers seem to...
3 Ways to Make Your Content More Socially Active

3 Ways to Make Your Content More Socially Active

Social signals are now in the top five factors used by search engines in determining the ranking of your content. Social signals like votes up and viewing stats encourage further social media sharing of your content and thus indirectly improve the ranking of your...